Maserati Rolls Out New Retail "Collection"
BOLOGNA, Italy — Maserati will roll out its new retail "Collection" at the Bologna Motor Show this week.
The extensive lineup, which ranges from sweatshirts to shopping bags, will be available through Maserati dealers and on an upcoming e-commerce site, Maserati Collection.
The new collection is divided into six parts: Pure, Executive, Leisure, Gift, Passion and the racing collection, called MC (Maserati Corse).
The Pure line includes T-shirts with the Maserati grille, jackets, sweatshirts, polo shirts, ties and leather driving gloves. The Executive line includes briefcases, carbon-fiber cuff links, pens and wallets. The Leisure line features bathing suits, bathrobes, beach towels and shopping bags.
The Gift line includes paperweights, dice, pencils and teacups. The Passion collection has radio-controlled vehicles, including the MC12. The sporting Maserati Corse range includes key rings, sweaters and bags that highlight the brand's racing heritage.
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