2007 Lotus Hot Wheels Concept

(from Lotus Press Release) Lotus Design Hot Wheels Concept
Group Lotus plc has teamed up with Hot Wheels®, the famous global die-cast brand, to design, develop and produce a Lotus Hot Wheel Concept vehicle. This 1:5 scale model was on display to the world at the annual SEMA Show at the Las Vegas Convention Centre between 29th October and 2nd November 2007, and a 1:64 scale version of the design will become part of the Hot Wheels® product range in spring 2008.

To celebrate its 40th anniversary next year, Hot Wheels® approached Lotus and other world leaders in the automotive industry with the challenge for each company to produce a vehicle that embodies its own engineering philosophy and brand. The result from Lotus is a stunning open-top two seat sports car concept.

Russell Carr, Head of Lotus Design said; “This was a dream job for the design team because, for many of us, when we were children, it was Hot Wheels® that first ignited our passion for cars and design. Lotus Design’s international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this programme and we relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car. In addition the design offered unique challenges because it has to work as a toy and we therefore had to remember how specific views, features and tactile qualities of toy cars fascinated us as children. I am very proud of the final design by Steven Crijns that succeeds in being both instantly recognisable as a Lotus and a Hot Wheels® Car.

© Source: seriouswheels
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