Karl Lagerfeld Photographs Audi R8 Supercar
A photo shoot he just did of the midengine Audi R8 supercar is not the first time fashion designer Karl Lagerfeld has dabbled in the automotive realm. His legendary pieces include a car dress with a radiator grille and a fender.
Lagerfeld, one of the most influential fashion designers of the late 20th century, who is known for his signature long ponytail, was commissioned by Audi to shoot the R8 in "an unusual new light." The images will be on display at the Audi Forum in New York City for a two-week run starting on May 12. The black-and-white photographs will also be part of an exclusive calendar, "Kaleidoscopic Vision of a Car," that the automaker says will only be available to R8 buyers.
"Seeing this emotion-stirring sports car through the eyes of a design icon such as Karl Lagerfeld is an impressive experience — and heightens the anticipation of all those who have already ordered it even further," said Ralph Weyler, Audi AG board member for marketing and sales.
The R8 is the powerhouse of the Audi lineup, with a 420-horsepower V8 FSI engine and an aluminum space frame. The car's base price is $109,000.
Lagerfeld is known for his work behind a camera as well as on the runway. He has shot fashion advertisements for Chanel and produced "Visionaire 23: The Emperor's New Clothes," a series of nude portraits.
