Daihatsu Trevis Car
There are two ways to think about the new microsite for the Trevis, a chic minicar from Daihatsu: Someone in the Japanese company's marketing department is either extremely ahead of the curve or has gone around the bend.
If you look at www.my-trevis.de and get past the half-naked guy getting jiggy with it, you may find more shocking options inside, like a guy sending you warm kisses or another one showing you his nice hat. You see, Trevis is first and foremost a name and it seems Daihatsu decided to put a face behind the car. This may not be everyone's idea of a good time, but it is certain to get attention.
The Web site also has the usual automotive site features: Visitors can learn about the virtues of the Trevis, choose colors and browse through spec sheets. The Trevis is powered by a three-cylinder 1.0-liter engine, capable of 58 horsepower, and aimed squarely at the market where the Lancia Ypsilon is the latest fashion accessory.
