Maserati Rolls Out Digital GranTurismo
Although the new GranTurismo doesn't go on sale until later this year, Maserati is attempting to whip up enthusiasm for its new supercoupe with a dedicated Web site and video podcasts.
At http://www.granturismoisback.com/, the brand provides lots of details about its new baby. There's an extensive photo gallery, including the original Pininfarina sketches of the car, plus full specifications and downloadable product brochures.
Maserati says a full online configurator won't be ready until June, although you can spec exterior colors on the site now. You can also sign up for video podcasts via Apple's iTunes or several other online services.
