2007 Buick Riviera Concept Coupe
(from General Motors Press Release) World premiere at Auto Shanghai 2007: Buick Riviera - Stunning Coupe Concept Unveiled in Shanghai.
* China-Designed Gullwing Coupe For China's Global Auto Show
* Preview To Buick's New International Design Language
* Buick Returns Riviera Nameplate After Eight Years
* "It's Not East, Not West ... It's Buick"
SHANGHAI - The Buick Riviera, a stunning concept car designed to showcase Buick's new global design direction, made its global debut today at Auto Shanghai 2007.
The gullwing Riviera concept coupe was developed with global design input by the Pan Asia Technical Automotive Center (PATAC) in China, a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC).
The Riviera was introduced today by Rick Wagoner, GM Chairman and CEO, and Hu Maoyuan, SAIC Chairman.
The Riviera has been engineered to accommodate a new hybrid system that will go into production at Shanghai GM, GM's flagship joint venture with SAIC, in 2008.
The fuel-efficient car, which will feature several technological and manufacturing advances, represents the latest achievement of GM and its partners in the promotion and development of alternative propulsion technologies in China.
According to Ed Welburn, vice president, GM Global Design, "Developing and launching the Riviera in China underscores the diversity, strength and depth of the GM global design network. It also reflects PATAC's growing role within the GM Design family and China's significance as the world's largest Buick market."
The Riviera also marks the return of a renowned Buick nameplate after an eight-year hiatus, having sold more than 1.1 million units in the United States between 1963 and 1999.
The Buick Riviera, with its tightly stretched carbon fiber body panels, combination of positive and negative curves, strong front and rear identities and gullwing doors, captures the essence of Buick classics, Welburn said, while presenting a thoroughly 21st century design.
"The Riviera concept certainly lived up to the nameplate's reputation," Welburn said.
"We developed the Riviera to communicate the global design vocabulary of the Buick brand and set the stage for General Motors' design, engineering and manufacturing centers to work together on the next generation of Buick mid-size luxury cars."
According to James Shyr, PATAC Design Director, the Riviera's enticing curves and 'earth and water' interior tones are drawn from diverse inspirations including classic Buicks, ancient Chinese artifacts and modern electronic icons. The car, inside and out, communicates universal beauty - a look that transcends cultural or national boundaries.
"Designing this car made us realize how small the world could be. It's not East. It's not West. It's not the United States or China. It's Buick," Shyr said.
