Volvo C30 sportly customised makeover

Volvo's assault on the youth market continues with the announcement that three new C30 concepts will appear at the SEMA tuning show in Las Vegas at the end of this month.

Three modification companies have each got their hands on a C30 and given the sporty hatch a customised makeover, including engine enhancements, body modifications and the obligatory audio tune-up.

Such language would normally have us cringing, but we reckon these bastard offspring all look pretty damn good.
While the Evolve - described as 'a Formula One car and Volvo C30 in a blender' - and the 4WD Heico concepts are nice, it's the blue ipd concept that's really grabbed us.

The specialist Volvo tuner has boosted the C30's power from a mere 220bhp to nearly 400 horses with a turbocharged powertrain and a belt-driven supercharger.

They've also added a big brake package and fully adjustable coil springs, as well as an audio system capable of shattering eardrums at a thousand paces.

Best of all, it's all wrapped up in a funky Swedish flag paintjob. No, it's not subtle, but when it looks this good we don't really care.

Our only worry with Volvo and its youthification (if it's not a word, it should be) is that it's a bit like your uncle hitting a midlife crisis and deciding to wear combat pants and listen to hip-hop. Or your granddad in jeans.

Can the Swedes reinvent themselves, or will it be old dogs and new tricks?

© Source: original article on topgear