LA 2008: Kia's Soul-ful debut

Kia put on quite a show today, prancing out a slew of new Souls at the LA Auto Show. Expected to drop as an early 2010 model in late '09, the new boxy Soul will go head-to-head with the equally-new Nissan Cube for the affections of ex-xB buyers here in the States. While the Cube really goes after the square-edged look, Kia has softened the Soul. The box's rising beltline starts lower in the front and gradually sweeps skyward at the rear, adding a unique look to the little crossover. A standard 1.6L four banger pushes roughly 120 horses through a five-speed manual tranny and an optional 2.0L unit with about 140 horsepower can be mated with either the stick or a four-speed automatic on uplevel models. Each should exceed 30 mpg on the highway.

The Korean automaker promises that there will be an abundant number of customization possibilities for its new Soul and there will be three separate Soul models in addition to the base kit, including the Soul+, Soul! (exclaim) and Soul sport. We think that they may be trying a bit too hard to be young and hip with these odd model designations, but standard auxiliary and USB input jacks in the center console with full iPod control through the steering wheel audio controls strike us as an excellent idea for its target demographic.