Honda F1 Team Embraces Environmental Issues With New Green Look

LONDON — A striking, green-themed livery for Honda's Formula 1 racing cars was unveiled today at the Natural History Museum here, launching the company's effort to raise awareness of environmental issues.

It's quite a turnabout for the team, formerly sponsored by British American Tobacco's Lucky Strike cigarette brand. Honda is one of the leaders among automobile manufacturers in exploring alternative technology for transportation purposes, and this endeavor carries that theme to motor racing.

It fits in with F1's own long-range plan to use Grand Prix racing as a proving ground for innovations that not only make racing cars go faster, but also make them more energy-efficient and environmentally friendly.

"Climate change is probably the single biggest issue facing the global community, and F1 is not immune from it," said Nick Fry, chief executive officer of Honda Racing F1. "On the contrary, we believe that F1 with its huge global profile and cutting-edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions."

Universal Music and Gatorade are joining Honda as partners. Jenson Button of Great Britain and Rubens Barrichello of Brazil are the drivers.

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