Sales for the month of November 2008
GM, Ford, Chrysler, Honda, Toyota all down over 30%
While the Detroit 3 have their hands out in front of Congress, the entire U.S. auto industry turned in a report of dismal November sales today. Every major automaker saw its sales crash and crash hard last month, and the only brand to gain ground was MINI, which saw sales jump 43% on account of last year's numbers being artificially low because production of the then-new Coopers couldn't meet demand.
Credit, we suppose, should also be given to Lincoln and Subaru, each of which posted only a single-digit percentage loss of sales last month.
Clearly what's effecting the Detroit 3 automakers is effecting the entire industry, which sort of blows a hole in the argument that people aren't buying from GM, Ford and Chrysler right now because of their inferior product. Toyota and Honda were both down over 30% last month and Nissan fell 42.2%, which means that Americans just aren't buying as many cars in general as they were last year.
We're curious to find out how last month's sales numbers hinders or helps the cause of the Detroit 3 in Washington this week. We'll find out Thursday when all three CEOs testify again after Congress has reviewed their proposed plans.
November 2008 had 25 selling days versus 25 selling days for November 2007
While the Detroit 3 have their hands out in front of Congress, the entire U.S. auto industry turned in a report of dismal November sales today. Every major automaker saw its sales crash and crash hard last month, and the only brand to gain ground was MINI, which saw sales jump 43% on account of last year's numbers being artificially low because production of the then-new Coopers couldn't meet demand.Credit, we suppose, should also be given to Lincoln and Subaru, each of which posted only a single-digit percentage loss of sales last month.
Clearly what's effecting the Detroit 3 automakers is effecting the entire industry, which sort of blows a hole in the argument that people aren't buying from GM, Ford and Chrysler right now because of their inferior product. Toyota and Honda were both down over 30% last month and Nissan fell 42.2%, which means that Americans just aren't buying as many cars in general as they were last year.
We're curious to find out how last month's sales numbers hinders or helps the cause of the Detroit 3 in Washington this week. We'll find out Thursday when all three CEOs testify again after Congress has reviewed their proposed plans.
| BY THE NUMBERS - November 2008 | ||||||
|---|---|---|---|---|---|---|
| Brand | Vol. % Change | Total Sales 11/08 | Total Sales 11/07 | DSR % Change | Daily Avg. 11/08 | Daily Avg. 11/07 |
| Acura | -38.9% | 7,888 | 12,910 | -38.9% | 316 | 516 |
| Audi | -25.4% | 6,788 | 9,104 | -25.4% | 272 | 364 |
| BMW | -36% | 15,217 | 23,808 | -36% | 609 | 952 |
| Buick | -43.3% | 7,516 | 13,245 | -43.3% | 301 | 530 |
| Cadillac | -48.3% | 8,815 | 17,041 | -48.3% | 353 | 682 |
| Chevrolet | -36.9% | 95,756 | 151,642 | -36.9% | 3,830 | 6,066 |
| Chrysler | -56% | 20,017 | 45,510 | -56% | 801 | 1,820 |
| Dodge | -44.3% | 44,941 | 80,670 | -44.3% | 1,794 | 3,227 |
| Ford | -30% | 103,055 | 147,310 | -30% | 4,122 | 5,892 |
| GMC | -41.5% | 20,214 | 34,549 | -41.5% | 809 | 1,382 |
| Honda | -30.6% | 68,345 | 98,521 | -30.6% | 2,734 | 3,941 |
| HUMMER | -63.9% | 1,454 | 4,029 | -63.9% | 58 | 161 |
| Hyundai | -39.7% | 19,221 | 31,883 | -39.7% | 769 | 1,275 |
| Infiniti | -28% | 7,631 | 10,604 | -28% | 305 | 424 |
| Jeep | -41.8% | 20,302 | 34,908 | -41.8% | 812 | 1,396 |
| Kia | -37.2% | 15,182 | 24,177 | -37.2% | 607 | 967 |
| Lexus | -34.7% | 16,223 | 24,848 | -34.7% | 649 | 994 |
| Lincoln | -8.3% | 8,019 | 8,744 | -8.3% | 321 | 350 |
| Mazda | -31.3% | 14,134 | 20,580 | -31.3% | 565 | 823 |
| Mercedes-Benz | -38.2% | 14,102 | 22,819 | -38.2% | 564 | 913 |
| Mercury | -41.4% | 7,744 | 13,204 | -41.4% | 310 | 528 |
| MINI | 43% | 4,545 | 3,177 | 43% | 182 | 127 |
| Mitsubishi | -35.4% | 5,096 | 7,893 | -35.4% | 204 | 316 |
| Nissan | -44.4% | 38,974 | 70,079 | -44.4% | 1,559 | 2,803 |
| Pontiac | -53.4% | 12,140 | 20,040 | -53.4% | 486 | 1,042 |
| Porsche | -48.2% | 1,378 | 2,662 | -48.2% | 55 | 106 |
| Saab | -57.5% | 852 | 2,003 | -57.5% | 34 | 80 |
| Saturn | -46.2% | 8,130 | 15,105 | -46.2% | 325 | 604 |
| Subaru | -7.8% | 13,706 | 14,868 | -7.8% | 548 | 595 |
| Suzuki | -46.3% | 3,216 | 5,987 | -46.3% | 129 | 239 |
| Toyota | -33.8% | 114,084 | 172,341 | -33.8% | 4,563 | 6,894 |
| Volkswagen | -19.2% | 14,295 | 17,689 | -19.2% | 572 | 708 |
| Volvo | -46.5% | 4,404 | 8,227 | -46.5% | 176 | 329 |
| COMPANIES | ||||||
| BMW Group | -26.8% | 19,762 | 26,985 | -26.8% | 790 | 1,079 |
| Chrysler LLC | -47% | 85,260 | 161,088 | -47% | 3,410 | 6,444 |
| FoMoCo | -30.6% | 123,222 | 177,485 | -30.6% | 4,929 | 7,099 |
| General Motors | -41.3% | 154,877 | 263,654 | -41.3% | 6,195 | 10,546 |
| Honda America | -31.6% | 76,233 | 111,431 | -31.6% | 3,049 | 4,457 |
| Nissan NA | -42.2% | 46,605 | 80,683 | -42.2% | 1,864 | 3,227 |
| Toyota Mo Co | -33.9% | 130,307 | 197,189 | -33.9% | 5,212 | 7,888 |
