Fiat 500 goes off-road...

Look out, Mini. Fiat is laying plans to mass-market its new 500 baby car with a swarm of derivatives over the next several years — a move that could cement the Nuova Cinquecento's cult-car status. At its launch on July 4, Fiat CEO Sergio Marchionne even called the new little car the automotive version of the iPod.According to various European press reports citing Fiat executives, the company