2011 Chevrolet Cruze priced at $16,995, LTZ at $22,695

General Motors has slapped a price tag on the all-new 2011 Chevrolet Cruze, and with a starting price of $16,995 (including destination), the new compact contender is well positioned to compete with the segment stalwarts.

The entry-level Cruse LS comes packing the 138-horsepower 1.8-liter Ecotec four-cylinder and a six-speed manual transmission, along with 10 air bags, traction ctonrol, OnStar and keyless entry. If you option up for the $18,895 LT, the standard four-pot is replaced with GM's new Ecotec 1.4-liter turbo and a six-speed automatic box, and the Eco version rings up the same sticker with a six-speed manual, 17-inch wheels with low rolling resistance tires and an enhanced aero package.

The top of the line LTZ will set you back a suitably high $22,695 and comes with the aforementioned 1.4-liter turbo and automatic 'box, along with cruise control, leather seats, Bluetooth, USB audio, redundant steering wheel controls, rear-parking assist and 18-inch wheels. Navigation, a nine-speaker Pioneer stereo, heated seats and RS Appearance package are all available as separate options.