Suzuki circles the wagons with three customized Equators

At last year's Chicago Auto Show, Suzuki showed off three versions of the Nissan Frontier Equator. Those three concepts were the RMZ-4, Quad and Quay, each designed to haul a superbike, a quad and a boat, respectively. Since then, we've driven an Equator and heard that the production truck will sell for $17,995, but we still haven't seen any on the road (Suzuki America's Chris Brown noted that the Equator just started arriving in dealerships). Flash forward to the 2009 Chicago Auto Show and we're looking at three more Equator "concept" trucks, as Suzuki tries to prove that this is the most tuner-friendly truck on the planet.

To be fair, these are less concept and more custom, having undergone some restyling and tweaking by the likes of 4-Wheel & Off-Road, Off-Road and Truckin' magazines. The three "Hill/Street Hues" customs are apparently a play on the Hill Street Blues. We don't get it either.

Although the U.S. might not even realize that Suzuki is still in the car and truck business, Brown wanted us to know that they are committed to this market. After all, Suzuki is the 11th largest vehicle maker worldwide, and America does love trucks.