Surprise! Millionaires can still afford Lambos, profits rise

It seems that well-to-do individuals who grew up staring at Countach posters on their bedroom walls are still finding a way to fulfill their childhood fantasies. Both sales and profits are up at Lamborghini, with most of the increases coming from emerging markets, including the Middle East, China and Hong Kong. Lamborghini CEO Stephan Winkelmann believes that the key to its recent sales successes is its policy of producing fewer vehicles than it believes it can sell, thereby keeping demand high. Winkelmann also noted that costs go down as production goes up, a further boon to increased profitability.

With Lambo's latest Gallardo LP560-4 about to hit its 114 dealerships, the second half of the year is already shaping up quite nicely. Ridiculously expensive options with high profit margins like $19,000 carbon-ceramic brakes are sure to help the bottom line too.